MindHandle was built on the premise that compelling ideas grab hold of the consumer’s mind and inspire them to take action. We create the balance between the “tell” and the “sell” by marrying the look, feel and voice of the brand with hard working concepts that build awareness and drive trial and frequency, while ultimately fostering brand advocacy.
Our ideas come to life in the form of smart design, clever writing and eye-grabbing imagery. Regardless of the medium we’re working in, it’s about creating the thing that makes the indelible connection between brand and consumer; the MindHandle. Oh, and you won’t find a more resourceful, nimble and user-friendly shop to work with.
Let us create some MindHandles for you. Drop us a line at firstname.lastname@example.org.
Ken Womack has been an ad guy and design guru for 25+ years (since before he started losing his hair). Over the past decade or so, he has been a principal at several marketing firms with funky names, like Shift Option J, Agent 485, the B12 Group and MindHandle. Though not usually a name-dropper, Ken is rather proud to have helped promote scores of well-known brands over his career, including Chili’s, Pizza Hut, Rent-A-Center, Coors, Pepsi, TGI Fridays, Boston Market and Cook Children’s Medical Center. Along the way, his work has been celebrated in many shows and publications including Communication Arts, Print Magazine and The Clio Awards.
When clients don’t have him running, Ken competes in marathons and is an aspiring filmmaker. He and his wife, Maureen, also both paint in various media but never with rollers. They have three kids at various ages and expense levels, ranging from high school to college.
Nicole Cochran is passionate about ideas, fast-paced environments, bringing out the best in others and being a catalyst for change. With a unique and versatile background within corporate marketing and advertising agencies across a variety of industries including restaurant, retail, tech and nonprofit, she is known for driving results without driving people crazy.
Nicole holds a bachelor’s degree in Advertising from the University of Texas at Austin. She spends as much as time as possible exercising her right brain by cooking, traveling, gardening, reading and writing. While her advertising career has alluded her of fortune and fame, she still holds out hope for a best selling novel and a movie deal.
After 7 years living in Brooklyn, San Francisco, Utah & Russia, Skyler Thiot has returned back to his native Dallas to join the advertising scene. He has worked with brands including the NBA, Frito Lay, Dannon and Dodge.
When he’s not art directing he’s probably riding his bike around White Rock Lake or watching his favorite movie of all time, Jurassic Park. He’s passionate about 80’s pop rock, traveling circuses, and new typography.
After being raised in the Pacific Northwest and spending the last 4 years in the Midwest, Krystle Wahnschaffe has finally made it to Texas. A detail oriented personality helps her keep projects on track and on time. And while she doesn’t mind being direct to get things done, she is also laid back and fun to work with. She likes to think big and push brands forward.
Krystle is an avid foodie and has enjoyed working on some of the largest food brands around, including Kellogg’s, McDonald’s, and Chili’s. When she isn’t taking care of business you can find her weaving, making music, or journaling.
Santiago “Bo” Botello has been at this for a while. He’s worked on some really great accounts like Pespi, AT&T, Nissan, Heineken, Southwest Airlines, Gatorade, 7-11, Wrangler and Dannon just to name a few. Much of his experience has been bilingual production work though he doesn’t speak Spanish. How does that work?
A Native-born Texan, Bo lives in Dallas, calls Ft. Worth home and loves road trips to Austin for bbq and a Shiner or two. He has a Great Pyrenees at home and a daughter in Montreal. He loves to cook and is pretty good at it. He was “a fat, Italian chef” in a previous life according to his daughter. For fun and as a creative outlet, Bo has a Photo Everyday blog that he’s been doing for over two years. So he almost always has his camera or at least his iPhone with him. Just in case.
In addition to running a successful agency for 13 years (which he sold in 2006), Steve Stafford has freelanced for over 200 companies across the US. Past and current clients include Chili’s, Pepsi, Frito-Lay, EDS, Nokia, Microsoft, Hilton Hotels, Texas Instruments and a variety of national, regional and niche firms.
When his hands are not glued to his laptop, he enjoys restoring properties, reading, writing, grilling, shooting, tinkering in the garage, messing around with dogs and single-handedly generating enough demand to support 5 local Starbucks locations.
Fabian Anderwald began his design career as both graphic designer and web designer; designing product brochures right alongside building websites. Loving both fields, website design eventually won out as his overriding passion. This “dual citizenship” in design gives him a unique perspective and understanding that space, typography, and form are just as important to a good website as are elegantly written code and user experience.
When not obsessing over design or code, Fabian fuels his creative energies with photography, an ever-growing collection of vintage cameras, running, annual summer “get out of Dallas cuz’ it’s too damn hot” getaways, and working on his mad grilling skills.
A writer/creative director with experience on regional, national, and global brands, Kevin Paetzel brings a wealth of expertise. Over the years, he’s worked on clients such as BVD, Corona and Shiner beers, Chick-fil-A, GameStop, Hyundai, Luby’s, Nokia, Baylor Scott & White Health, and The Home Depot. Industry recognitions include National Addy Awards, Gold Effie, Graphis Design Annual, Obie Award, Print Magazine Design Annual, Gold Tops, Adweek Best Spots, Gold Stevie, and WebAward. Whether overseeing a complete branding project or cranking out ideas for a social media campaign, Kevin brings an abundance of ideas with the determination to knock it out of the park.
On occasional weekends, he can be found performing feats of magic at retirement homes. During one recent show, an elderly lady shouted out, “You’re nothing but a squirt.” Kevin’s response: “I’ve been called much worse by clients.
Rich Flora started writing when he was five years old. Okay, so did most kids, but Rich stuck with it. He honed his craft. Helped large and not-so-large companies define and ignite their brands. And earned his share of awards recognition and ego-gratification along the way. Today, he’s past all that and kindly shares his skills with MindHandle clients–demystifying difficult marketing dilemmas in print, broadcast, in-store, direct mail and new media.
Rich does not enjoy running although he can’t seem to avoid pounding the pavement for several hours every week. He also plays tennis and golf, but never at the same time. He and his wife Cindy have three grown children who, now that they’re grown, prefer the technical term: adults.
Art + Commerce. It’s that rare combination so coveted in advertising. Pam Morrell’s head was in business at the University of North Carolina at Chapel Hill – where she graduated with a BS in Business. Yet her heart spent most of its time in the Art Department.
Things came together on Madison Avenue(or lower Fifth to be exact) where Pam found that being creative and strategic made her a rare and valued advertising art director. It was a combo act she perfected while studying design and ads by night at both School of Visual Arts and Parson’s. And working her way up the ladder by day at some of the great agencies in New York and – then on to Dallas.
Pam has created brand campaigns for all sorts of blue chip clients. From BMW to Barrons, KLM Airlines to New York Restaurant Group, Waterford to Citibank, Nortel to Vet’s Best, she brings strong experience in every category imaginable. She has shot print and TV all over the US, Canada and Europe. Distinctive and memorable – her work has won the hearts of consumers in every major market in the world. And, of course, the ad community has doled out numerous awards to her.
Art + Commerce never looked so good.
For far longer than he cares to admit, Brad Groom has plied his craft, writing for some of the biggest brands in America. (Suffice it to say he’s been around the block – repeatedly.) Brad’s resume includes award-winning work on such notable clients as American Airlines, Chili’s, Cook Children’s Medical Center, GTE, Haggar, Home Depot, McIlhenny Company, Qwest Communications and Shell.
12660 Coit Road, Suite 150
Dallas, Texas 75251